About thrashgbtg

Transforming how gyms and fitness centres track and optimise their marketing campaigns

Our Story

Founded in Braga, Portugal, thrashgbtg emerged from a simple observation: fitness businesses were struggling to understand which marketing efforts actually drove membership growth. Traditional marketing analytics weren't designed for the unique challenges of gym customer acquisition.

We recognised that gyms needed specialised tracking systems that could handle complex membership journeys, multiple touchpoints, and the nuanced conversion paths that characterise fitness industry marketing. This insight led us to develop comprehensive campaign tracking solutions specifically tailored for the fitness sector.

Today, we serve fitness centres across Europe, helping them transform their marketing performance through data-driven insights and advanced tracking technologies. Our systems have become essential tools for gym owners who want to scale their businesses efficiently and sustainably.

Modern fitness tracking technology

Our Mission & Values

The principles that guide our work and commitment to the fitness industry

Precision Tracking

We believe in providing accurate, actionable data that fitness businesses can trust to make informed marketing decisions. Every metric we track is designed to drive real business outcomes.

Privacy First

We're committed to implementing tracking solutions that respect user privacy and comply with European data protection regulations, ensuring our clients operate with confidence.

Industry Focus

Our deep specialisation in the fitness industry allows us to understand unique challenges and provide solutions that generic analytics platforms simply cannot match.

Growth Partnership

We view ourselves as partners in our clients' success, providing ongoing support and strategic insights to help fitness businesses achieve sustainable growth.

Company Achievements

Milestones that reflect our commitment to excellence

Industry Recognition

Recognised as a leading provider of marketing analytics solutions for the European fitness industry, with implementations across multiple countries.

European Presence

Successfully serving fitness centres across Europe with GDPR-compliant tracking solutions and multi-language support capabilities.

Technical Innovation

Developed proprietary attribution models specifically designed for fitness customer journeys, improving tracking accuracy for complex membership sales processes.

Client Success

Maintained strong client relationships with fitness centres reporting significant improvements in marketing ROI and campaign effectiveness.

Leadership Team

Experienced professionals dedicated to advancing fitness industry marketing

Managing Director

Executive Leadership

Oversees strategic direction and client relationships with extensive experience in fitness industry technology solutions.

Technical Director

Technology Leadership

Leads technical development and innovation with deep expertise in marketing analytics and tracking systems.

Operations Director

Client Success

Manages client implementations and support services, ensuring successful deployment of tracking systems.

Meet the Full Team

Partner with thrashgbtg

Join the fitness centres across Europe who trust us to optimise their marketing performance and drive sustainable growth.

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